Monday Night Brewing
Role:
Chief Marketing Officer
Monday Night Brewing is the most award-winning brewery in the Southeast. For four years, I directed all day-to-day marketing activities across the brewery’s wholesale brand presence, as well as its four taprooms spanning Georgia, Alabama, and Tennessee.
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Working with MNB’s Sales team, I devised a community give-back campaign in collaboration with Atlanta Community Food Bank to raise food insecurity awareness, while increasing brand awareness for the brewery’s flagship beer, Slap Fight IPA. We grateful to partner with local retailers, as well as major retailers including Publix and Kroger.
Marketing activities:
Strategy, creative direction, copywriting, email marketing, philanthropic marketing, brand partnerships, sponsorships, influencer campaigns, paid and organic social media, PR placements, retailer marketing.
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Our partnership resulted in nearly $100k in total donations annually. Slap Fight was the top selling beer at all participating key accounts for the duration of the campaign and in the weeks following. This campaign also helped MNB secure the beer sponsorship for Atlanta’s infamous Chomp and Stomp Chili Cook-Off, resulting in increased brand awareness.
