Fractional marketing leadership for founder-led businesses

I build and execute strategy for growth-stage brands, without losing the soul that got you started in the first place.

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CPG | MULTI-LOCATION | BEV ALC | MARKETPLACES

10+
years building brands
200+
SKUs managed
4
taprooms scaled
100+
email automations built

I help brands make better marketing decisions.

Then, I do the work.

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I bring clarity, structure, and direction to businesses where the path to the consumer is anything but straight and narrow (oh hey, three-tier systems and B2B2C brands!) by creating and implementing strategy strong enough to stand up to the layers between you and your customer.  In turn, I pull small and founder-led marketing teams from the grips of incessant activity to focus on work that matters.
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‍View my work.
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Ways to partner

Audits & Strategy

Fractional CMO


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Brand Foundations



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Growth Execution




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View services

I’ve touched every marketing function.
I know what works and what doesn’t.

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From trade and retail marketing to grand openings and creator activations, up to lifecycle, social, and content—I’ve done it all on my way to becoming CMO at Monday Night Brewing. I know what channels to test and invest in, and which ones to let go.

I approach everything with a particular bent on growing and engaging your community, because ads alone don’t create brand health for the long game.

About

I build brands, raise kids, and listen to a lot of outlaw country and roots reggae. I’m a high D and C on the DiSC assessment, and carry that sort of duality in most areas of my life. Big picture, tiny details. No yin without yang. I like leaving space for the unexpected and working with bold people.

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