Fractional marketing leadership for founder-led businesses with layers between the brand and the buyer
Your marketing partner with 10+ years of brand-side experience, building strategies and bringing them to life across channels.
CPG | BEV-ALC | MULTI-LOCATION + FRANCHISE | MARKETPLACE PLATFORMS
Fractional marketing leadership for founder-led businesses with layers between the brand and the buyer
Your marketing partner with 10+ years of brand-side experience, building strategies and bringing them to life across channels.
CPG | BEV-ALC | MULTI-LOCATION + FRANCHISE | MARKETPLACE PLATFORMS
Whether you’re bringing your craft beer brand to retail, adding a location for your restaurant, or building a marketplace app, you need a brand and a strategy strong enough to stand up to layers of touch points between your product and your customer.
Growing brands don’t usually lose because of a lean marketing budget or headcount.
They lose because they lack:
Clarity
Structure
Direction
or some combination.
I’ve spent 10+ years aligning marketing and ops for craft beer, multi-location F&B, and marketplace platforms—navigating the complexities of three-tier systems, franchisee networks and other distribution channels. Now, I use my proven framework to bring that clarity, structure, and direction to your marketing, and then I get in the trenches to put the plan to work.
I help brands make better marketing decisions.
Then, I do the work.
LOGOS
Services
For brands ready to make marketing decisions that move the needle.
After a survey and deep dive call with your team, I compile a marketing and brand audit identifying gaps and key opportunities to take your brand to its next phase of growth. Based on my findings, you also receive a custom strategy, delivered in a 60 to 90-minute call, which you can implement yourself or hire me to implement.
Most audits and strategies are delivered within 7 days of our preliminary call. For multi-location businesses requiring travel, turn time will be agreed upon during our intro call.
Starts at $2,500
For businesses in need of marketing leadership between hires or during transitionary periods.
I work directly with founders and/or senior leadership, leading the entire marketing function—whether managing internal marketing hires, a contractor team, founder-led marketing, or some combination. Expect weekly calls, progress reports, and boots-on-the-ground leadership that goes far beyond keeping the wheels on to actually drive growth during the interim period.
Interim Marketing Leadership is only available after completion of the Marketing Audit & Strategy. Starts at $3,000/mo.
Keeping community at the core
I’ve touched every marketing function. I know what works and what doesn’t.
From grand openings and creator activations to trade and retail marketing, up to lifecycle, SEO/GEO, social, and content—I’ve done it all on my way to becoming CMO at Monday Night Brewing.
I know when to apply pressure and where, and how to align teams to make strategies that sound good on paper come to life in the real world.
I approach everything with a particular bent on growing and engaging your community—because ads alone don’t create brand health for the long game. And I’m determined to scale your business without losing the soul it was built on.
Industries
-
I’ve managed over 200+ SKUs, from GTM strategy, to trade marketing across wholesale, retail, on-premise, and owned taprooms.
-
I’ve led grand opening strategies for two taprooms, plus ongoing marketing activities for two additional taprooms. Plus, I bring 10+ of front-of-house service industry experience.
-
Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
About
I build brands, raise kids, and listen to a lot of outlaw country and roots reggae. I’m a high D and C on the DiSC assessment, and carry that sort of duality in most areas of my life. Big picture, tiny details. No yin without yang. I like leaving space for the unexpected and working with bold people. I’m glad you’re here.
Work experience
Chief Marketing Officer, Monday Night Brewing
VP Brand Experience, Monday Night Brewing
Marketing Director, Monday Night Brewing
Experiential Marketing and Events Coordinator, Monday Night Brewing
Public Relations Coordinator, Fernbank Museum of Natural History