SitterTree
Role:
Marketing Consultant
SitterTree is Atlanta’s two-sided marketplace app for booking quality, experienced babysitters and nannies. As they expanded nationwide (in an already saturated market), SitterTree needed a messaging strategy to set them apart. I worked with the team to create authentic, unique messaging points that highlight SitterTree’s value props, while building trust and driving sales.
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I worked closely with SitterTree’s CEO to devise and execute a marketing plan to facilitate SitterTree’s accelerated growth across B2B and B2C as they expanded nationwide.
Marketing activities:Messaging strategy, lead generation, blog content email marketing, email funnels, SEO strategy and execution, digital advertising, print marketing, conference marketing, content strategy, content marketing, website copywriting, and more.
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Through a tailored lead generation strategy, SitterTree saw more than a 40% increase in B2B conversions
SitterTree ranks #1 on Google for keywords specific for B2B sales, as a result of my targeted SEO strategy and high-value blog content
SitterTree’s email funnels were created and/or optimized for each stage of the marketing funnel with a focus on driving conversions for both services providers and B2B/B2C end users. [[insert metrics]]
