I help brands with complex distribution channels make better marketing decisions.

Oftentimes, I’m in the trenches bringing those decisions to life. (I actually much prefer the view from there.)

Hi, I create marketing strategy that grows sales and builds trust for B2B2C and marketplace brands.

Meet your exec-level marketing partner who never left the trenches. Delivering results for brands with complex distribution models, like three-tier systems and xyz.

Services

  • Strategy

    • With a focus on brand-market fit

    • Decisions that move the needle

    • Implementation and results

  • Brand

    • Messaging … deets

    • Voice …deets

  • Lifecycle

    • Email …deets

    • Content ….dddeeets

Hire me if:

Industries

  • Beverage Alcohol

  • Dual-sided Marketplaces

  • Franchises

  • You want to see your marketing efforts drive velocity across channels (retail, on-prem etc)

  • You need help creating or growing your network for a peer-to-peer marketplace

  • Your marketing function has no shortage of activity, but lacks clarity, alignment across teams, and/or results

  • You want to outsource an entire marketing activity to an expert who can tell you what you need and then get it done 

Check out my recent work.

Brands I work with

About

I build brands, raise kids, and listen to a lot of outlaw country and roots reggae. I’m a high D and C on the DiSC assessment, and carry that sort of duality in most areas of my life. Big picture, tiny details. No yin without yang. I like leaving space for the unexpected and working with bold people. I’m glad you’re here. 

Work experience

Chief Marketing Officer, Monday Night Brewing

VP Brand Experience, Monday Night Brewing

Marketing Director, Monday Night Brewing

Experiential Marketing and Events Coordinator, Monday Night Brewing

Public Relations Coordinator, Fernbank Museum of Natural History